Of the above stated issues, people will be impacted the most by the price difference in between IMAX tickets and normal movie tickets. If more theatres begin to air 3D movies, it could result in a decrease in production of non 3D movies; hence most tickets would be available at higher prices.
To avoid this, IMAX should consider using different pricing methods to increase their target consumers. Promotional pricing, ranging price according to movie and time of the show, will attract more customers.
IMAX should also consider spreading knowledge about their unique technology so that more people will be aware of the technology behind the IMAX experience. This will not only help in employment but will also be a step towards upgrading more theatres for a cheaper price.
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