The art of movie making has evolved significantly over the decades – especially when it comes to 3-D production. From “Creature from the Black Lagoon” to “cars” and Ice Age” with the slow extinction of the stiff cardboard glasses and violent camera movements, 3-D movies seem to have gotten much more technical as time has passed by. The image and sound has improved considerably due to the increase in demand of such movies, IMAX Theatres raised the status of 3D film making since they first arrived in San Diego in 1973 (imaxmelbourne.com.au, 18/01/09). Hollywood now creates several 3D movies each year – perhaps too many. Walt Disney itself owns about 15 3D movie theatres while Twentieth Century Fox has over 30 3D movies on the way(Barnes, Brooks, 11/01/2009).
One of the major concerns with the number of 3D movies being produced is that US theatres cannot seem to cope with it. With the increase in income of 3D movies, movie studios seem to have started making many more 3D movies than earlier...and there aren’t enough number of 3D movie theatres to air the movies (Barnes, Brooks, 11/01/2009).
Apart from the regular theatre technology and projectors, the IMAX branches of theatres involve some very advanced IT systems such as dome technology, 3D technology, advanced sound systems and a forty-eight-frames-per-second video quality (howstuffwokrs.com, 18/01/09).
Only 1300 of North America’s 40,000 theatres have three dimensional technology. Financing the rest would take about $100,000 per upgrade (Barnes, Brooks, 11/01/2009). Bringing in more 3D theatre equipment would be too expensive. So, is it worth the IMAX experience?
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